「Air Jordan 1」

【Visual Identity】

"Air Jordan 1" is the only shoe in all Air Jordan series that has the Nike classic hook logo. Before adopting the well-known classic trapeze logo, both "Air Jordan 1" and "Air Jordan 2" use the same pair. Winged basketball image as a logo.


【Sneakers Story】

"Air Jordan 1" is Nike's first pair of exclusive sneakers (signature shoes) tailored for Jordan. It was born in 1984. It is different from the basketball shoes that were all white in the sports shoe industry at that time. The design boldly used the Bulls. The red and black collocation of the team uniforms was used as the original color. Such a groundbreaking change made "Air Jordan 1" from the beginning of the release, the alliance was prohibited from wearing it in violation of the "uniform dress code" (the origin of the "banned") , And even issued a ticket to Jordan. Of course, this succinctly and clearly led to the final "Air Jordan 1" best-selling, allowing Nike for the first time to shake the position of Converse's long-term dominance in basketball at that time.
The shoe itself is made of hard rubber outsole and is not equipped with any technology. It may not be an ideal pair of actual basketball shoes, but it symbolizes the beginning of a great era. Jordan won the NBA rookie year with excellent results. The "Rookie of the Year" award, as Jordan entered the NBA, brought basketball to a new level, and also allowed Nike to impact the entire sports shoe industry ecology with the Air Jordan series.


【My Collection】

Of course, there is another reason why you can't help but love these black and red AJ1s, I think everyone should also guess. That is, these black and red AJ1s are the super classic boots of the genius Sakuragi Hanado, the number one hero in the classic basketball comic "Slam Dunk".

In addition to the classic black and red version of AJ1, the Air Jordan and Off White co-branded version of AJ1 released in 2017 also really surprised us.

The "exposed" design of the whole process of the sense of science and technology and the production process as the main design of the sneakers is indeed shocking enough. And these two explosive AJ1s will undoubtedly become classics in the AJ series.